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    Inside the '60s, Richard Novak made top skateboards and traveled around the world trying to find the finest wave.

    Today he makes skateboards and travels around the world making distribution contracts for his million-plus company.

    Novak's Santa Cruz Skateboards, one of the nation's top skateboard manufacturers, cranks out boards monthly which is likely the very best companies in Santa Cruz County, about 50 employees.

    Within the firm's Soquel factory, several corrugated-metal structures inside the eucalyptus grove, the appear of drills, routers and reggae music fill the weather. Workers operate machines that punch out wood skateboards within 1 minute.

    Novak's skateboards cost, including wheels as well as other components, a lot more compared for skateboards created in Taiwan and supplied by K mart.

    "We've removed Taiwan,' pointed out Novak, who's self-capitalized. "We beat the junk stuff.' Today's skateboarders want quality boards and may offer you the price --or even in the very best their parents will, he pointed out.

    Novak has become chances to produce inside the China at affordable cost points, and could not. He's adamant about remaining a U.S. manufacturer.

    The company could be the finest three U.S. skateboard manufacturers along with Powell Corp. of Santa Barbara and Vision Sports Corporation. of Costa Mesa. Novak pointed out nearly three million skateboards can be found yearly within the united states . states . states . States.

    Since the customers are so based on trends in board styles, manufacturers additionally for distributors face major risks utilizing their inventories.

    "Buying habits change so quickly,A pointed out Dale Cruz, online sources San Jose-based Go Skate Surf & Sports Corporation., souped up that elevated in a single store to eight in the last 13 years. "A board will sell eventually plus a few days ago it won't. A good deal is dependent upon the professional riders who endorse specific manufacturers' boards. Eventually a specialist is riding another board with no-one wants to ride the primary one he familiar with endorse.'

    Competition is stiff among skateboard makers.

    "It possesses a great deal associated with cost and board design,' pointed out Len Kado, controller for Vision Sports Corporation. "Design is really competitive. These kids love good graphics inside the boards.'

    Additionally, you will find more than boards to advertise in what observers feel have grown to be as much a existence-style as being a sport. Kado's company features tattoos that wash off and hubby is afraid Santa Cruz Skateboards and Vision will duplicate them.

    Novak designed wheels for skateboards which are currently an average in the marketplace, getting him a enjoyable profit. The "trucks,' that have the wheels overall and let skaters to "grind' their boards on curbs and ramps, cost $30 to $40 some.

    Since Novak's boards will be the most broadly used, also, he's options inside the lucrative skateboard clothing and shoe business.

    He recently rejected a clothing deal with a Japanese company for fear he might come unglued of his trademark. Part of his business, however, includes sales of T-shirts, sweatshirts and decals that skaters stick by themselves boards.

    Skateboarding has been in existence an increase since 1984. "It went gangbusters and also have been bad from Novak pointed out. "We've not peaked out now.A

    There are more than 31 million children between 5 and 13 14.5 million between 13 and 17, reflecting a massive market coming, he pointed out.

    Novak is cultivating his overseas sales, trying to soon have $5 million to $numerous in sales. Today, sales stand at $2 million to $3 million.

    He just opened up in the Brazilian market and will be offering strong sales in Japan, Australia, Germany and the rest of Europe. Additionally, you will find big markets in England, he added.

    Santa Cruz Skateboards produces fully-outfitted boards--with wheels and touches--within the production volume. The unequipped boards usually cost about $40 in stores. how many different types of skateboards are there

    Novak pointed out he's more than back orders for boards. He wants to hold growth lower to 33 percent nevertheless it keeps sneaking around 50 percent.

    "My technique is searched for after,A he pointed out. "We ensure we don't produce more than we are able to sell.'
    Last edited by sontung; 07-29-2017, 08:06 AM.